Some words from the foundry...
Contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.
Thomas Worthingotn — Arial
‘A cheap and rather ugly knock-off of the great Helvetica, a font which is superior to Arial in every way except price. Due to its bundling with Windows, of course, it has become the work-horse of those that know enough about type to know what sans-serif is but not enough to know what good design is.’ -- 2003-03-20 07:00:24
Some words from the foundry...
Contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.
Thomas Worthingotn — Arial
‘A cheap and rather ugly knock-off of the great Helvetica, a font which is superior to Arial in every way except price. Due to its bundling with Windows, of course, it has become the work-horse of those that know enough about type to know what sans-serif is but not enough to know what good design is.’ -- 2003-03-20 07:00:24